Did you know that one in three companies actually fail to follow up on their inbound leads? Or that two out of three companies give up after two or fewer tries, even when research indicates that the optimum number of contacts should be five to eight? These results, and others from our recent survey on sales effectiveness and lead follow-up, will be shocking to many.
Does this make you wonder about your team’s lead follow-up strategy and implementation? What can you do now to improve?