29 LinkedIn Tips for Professional Networking, Business & Marketing



  1. Customize your public profile URL.
  2. Add a LinkedIn background photo to your personal profile.
  3. Add a ProFinder Badge to your profile.
  4. Take advantage of the blog/website links on your LinkedIn profile.
  5. Search engine optimize your LinkedIn profile.
  6. Add, remove, and rearrange entire sections of your profile.
  7. Take advantage of Saved Searches.
  8. Find a job through via LinkedIn’s job postings.
  9. Get endorsed for your skills.
  10. Use Open Profile to send messages to people you’re not connected to.
  11. Check your Network Updates (or share your own).
  12. Be identifiable.
  13. Check out who’s viewed your LinkedIn profile.
  14. Export connections.
  15. Easily find new connections — or connect with old ones!
  16. Leverage the perks of LinkedIn Groups.
  17. Share your LinkedIn status updates on Twitter.
  18. Leverage @mentions in your status updates.
  19. Optimize your LinkedIn Company Page.
  20. Create targeted LinkedIn Showcase Pages.
  21. Post Company Status Updates (and target them!).
  22. Check out LinkedIn’s Content Marketing Score & Trending Content resources.
  23. Experiment with LinkedIn Ads and Sponsored Updates.
  24. Create your own industry LinkedIn Group, and join other relevant groups.
  25. Email your LinkedIn Group.
  26. Experiment with publishing content on LinkedIn’s publishing platform.
  27. Recruit new talent via LinkedIn Jobs.
  28. Add the Company Follow and LinkedIn share buttons to your website/content.
  29. Analyze your LinkedIn marketing performance with the Analytics tab on your Company Page.