Monday Seminars at Neocon 50 , Chicago

See them all

[M100]
CASE STUDY OF THE WORLD’S FIRST WELL V1 PLATINUM PROJECT
Monday, June 11 • 9:30 AM – 10:30 AM
Recently, the WELL Building Standard has gained traction, with over 100 million square feet of space registered or certified. In this case-study workshop, the speakers will provide a roadmap for achieving WELL certification. This case study represents the first project in the world to achieve WELL v1 Platinum Certification. Attendees will discover invaluable information for pursuing this rigorous certification, and our speakers will also offer insightful perspectives on strategies, pitfalls and lessons learned. During the course of the workshop, we’ll describe the how the WELL Building Standard is structured, how the certification process works and insights on how to prepare a successful certification submission. In particular, attendees will be able to describe to their clients the level of commitment they must make during the WELL certification process, the benefits to the health and wellness of their staff, as well as the positive effects on their organization’s culture. [INTERMEDIATE][FOD][GR][OF]
  • Haley Nelson, ASID, LEED AP, WELL AP, senior designer, Perkins+Will, Washington, DC
  • David Cordell, ASID, LEED AP, WELL AP, associate principal, Perkins+Will, Washington, DC
  • Ken Wilson, FAIA, FIIDA, ASID, LEED Fellow, design principal, Perkins+Will, Washington, DC
[M101]
GETTING THE SECOND JOB
Monday, June 11 • 9:30 AM – 10:30 AM
Starting a firm requires more than one project. Designers are coming to realize that they must always focus on getting new work—starting with the second job. This presentation is oriented towards designers, especially principals, for whom there are key strategies and associated tactics to ensure a strong flow of new work, beginning with understanding how to effectively network. Our professional speaker will demonstrate how even introverts can make contacts to convert into new clients. We’ll discuss, in detail, various marketing and business development approaches and those that are most effective. We’ll also take attendees through detailed networking tactics, public relations and social media, how to target audiences, how to create firm differentiation, how to become a rainmaker and how to develop Go/No Go criteria—all of which lead to success.[ADVANCED][PD]
  • Carol Jones, IIDA, IDC, LEED AP, RID, senior principal, Kasian Architecture Interiors, Vancouver, BC, Canada
  • Richard Pollack, FAIA, FIIDA, Consultant, Richard Pollack Consulting, San Francisco, CA
[M102]
SHIFTS IN HEALTHCARE DESIGN CREATE DEMAND FOR NEW PRODUCTS
Monday, June 11 • 9:30 AM – 10:30 AM
This seminar investigates healthcare design changes and examines the innovative and energy efficient cleaning systems that reduce costs and hospital-associated infections (HAI’s). This presentation also examines trends specifically in senior living, outpatient facilities and hospitals. Our speaker will provide some innovative product solutions, as well as some case histories including end-user return on Investments. This course is GBCI approved as well as AIA approved. Finally, we’ll discuss how cleaning systems may contribute to sustainability and LEED HC credits, all to deliver a return on investment. [BASIC][GR][HC][HSW]
  • Deborah Ruriani, AIA, CEU manager, Miele Professional, Princeton, NJ
[M103]
THE INVISIBLE RAINBOW
Monday, June 11 • 9:30 AM – 10:30 AM
A lighting professional’s everyday work involves an invisible rainbow, one that reveals colors with every design. Some designers apply the rainbow with great deliberation and intention, while others get their results by accident. This intriguing seminar will detail some of the best tools at our disposal, ones which allow us to articulate specific colors and hues. Our speakers will engage attendees with a quick science refresher about reflected vs. absorbed colors. From there, we’ll move quickly into CIE Chromaticity charts and Spectral Power Distribution curves. Since the shape of your rainbow creates the color of your world, understanding spectral power distribution is the foundation for a better grasp of CCT, CRI, TM-30 and all things light and color. [INTERMEDIATE][LT]
  • Lisa Reed, LEED AP, BD+C, principal, Envision Lighting Design, Lake St. Louis, MO
  • Carla Bukalski, NCQLP, LEED AP BD+C, sales manager, Eaton Lighting Solutions, Oak Park, IL
[M104]
FAILED FLOORING CASE STUDIES
Monday, June 11 • 9:30 AM – 10:30 AM
This engaging presentation examines flooring installation and product failures on soft and hard surface flooring materials, all designed for attendees to better understand the causes. Our professional speaker will explain how to properly understand and sift through the myriad of information flooding the market. Our discussion will help you know what to use where and why, what can go wrong, the truth about the types of products being sold and how they will affect your project. Attendees will also gain a clear understanding of the true performance attributes of the soft and hard surface products in the market today, with a particular emphasis on luxury vinyl plank and tile. [ADVANCED][FC/R][INST]
  • Lew Migliore, president, LGM and Associates, Dalton, CA
[M107]
WHAT’S NEW IN THE NEW 2018 IBC—THE 2018 EDITION OF THE INTERNATIONAL BUILDING CODE
Monday, June 11 • 11:00 AM – 12:00 PM
This seminar will discuss changes to the New 2018 IBC Edition, with specific focus on application in interiors. Attending designers will become more proficient in referencing and applying Building Codes to interiors projects and also come understand the interconnectedness of the design disciplines in the process. Our speaker will distill the IBC down to relevant code sections and chapters. We’ll conclude with working examples that illustrate fundamental code concepts applied in commercial interiors. [INTERMEDIATE][HSW][OF]
  • Kimberly Marks, ASID, facility design manager, James Avery Jewelry, Kerrville, TX
[M108]
CULTURAL EVOLUTION: CHOICE AND BEYOND
Monday, June 11 • 11:00 AM – 12:00 PM
Work space design has migrated from universal, one size fits all to variety and choice, but is that enough? As we explore new ways of working are strategies actually recognizing that people are individuals? How can a collaborative work environment still celebrate the unique, authentic personal brand for a personalized user experience? Join us as we reimagine how organizations today are moving beyond the notion of choice to creating fulfilling places for people interface, connection and individual expression. Learn how organizations are striving to understand “personas” not simply work profiles to create work environments that are ultimately responsive to business, cultural and worker needs. [ADVANCED][FOD][OF][PD]
  • Amy Manley, IIDA, national director, workplace strategies, Jacobs, Philadelphia, PA
  • James Kerrigan, IIDA, national design principal, interiors, Jacobs, Dallas, TX
  • Randall Whinnery, III, AIA, vice president, design, Fidelity Real Estate Company, Boston, MA
[M109]
THE HOSPITAL MAZE—WAYFINDING THROUGH DESIGN
Monday, June 11 • 11:00 AM – 12:00 PM
As hospital patients and visitors struggle to navigate the maze of corridors, clear circulation in hospitals is paramount to daily functions. In fact, confusing layouts add to patients’ anxiety at a time when many are weak and worried. In our seminar, we’ll attend to these architectural and design issues. We’ll show how architects and designers, in collaboration with doctors and managers, can put a finger on how to employ graphics, finishes, color, lighting effects and imagery to create urban landmarks within a hospital. We’ll offer a proven timeline for work: solutions are in the planning phase first, and then in applying strong design cues and elements in appropriate locations. [ADVANCED][HC][HSW]
  • Rada Doytcheva, FAIA, LEED AP BD+C, principal and head of design, RADA Architects, Ltd., Chicago, IL
  • Elizabeth Melas, director of capital projects, Rush University Medical Center, Chicago, IL
[M110]
DO I NEED TO HIRE A LIGHTING DESIGNER FOR MY PROJECT?
Monday, June 11 • 11:00 AM – 12:00 PM
The emergence of solid-state LED’s has helped elevate lighting to the design forefront. It’s also made possible applications previously thought impractical or unaffordable, both aesthetically and technically. Our seminar targets architects, interior designers and facilities professionals who are seeking assistance from a variety of industry players, including sales reps, distributors and manufacturers. Our session also examines various options for lighting application assistance, making clear their strengths and weaknesses, as well as helping attendees to more fully understand their limitations. Most importantly, our session will help attendees in determining if an independent lighting designer is needed, and if so, how to make convince your client to add them to the team. [INTERMEDIATE][FT][LT]
  • Randy Burkett, FIALD, FIES, LC, RBLDI, IALD, president and design principal, Randy Burkett Lighting Design, St. Louis, MO
[M111]
FURNITURE AND HUMAN HEALTH: A BALANCING ACT BETWEEN CHEMICAL EXPOSURE AND FIRE SAFETY
Monday, June 11 • 11:00 AM – 12:00 PM
Chemicals are linked to our daily life and are often added to products for increased usefulness and safety. Research has identified chemicals known to impede human health, including neurotoxins, endocrine disrupters and carcinogens; as well as VOC and SVOC. This presentation will review the results of a new study on chemical exposures from furniture, comparing four conditions of the same chair design—no flame retardants, a barrier, traditional flame retardants and green chemistry flame retardants, In doing so, we’ll come to better understand a variety of viable technologies as we seek healthy solutions for safe and comfortable indoor environments. [INTERMEDIATE][FT][HSW]
  • Marilyn Black, LEED AP, vice president, UL Institute, Atlanta, GA
  • Debra Harris, RID, AAHID, associate professor, Baylor University, Lorena, TX
[M112]
MAKERSPACES: FROM ELEMENTARY SCHOOLS TO WORKPLACE ENVIRONMENTS
Monday, June 11 • 11:00 AM – 12:00 PM
Once found primarily in schools of engineering, makerspaces are now a growing trend in all levels of educational facilities, including corporate campuses as well as public access environments. This seminar zeros in on the important ways that makerspaces provide tools and materials, mentors and sponsors. In doing so, they foster cross-pollination of disciplines, promoting higher engagement with teams and encouraging the skills and abilities required for success, such as ideation, collaboration, and exploration. Highlighting a variety of makerspaces across the country, our speakers will reveal current trends, share the benefits to users and demonstrate successful design strategies for these creative community spaces. At the end of the presentation, attendees will be able to analyze the cross pollination of disciplines that takes place in makerspaces.[BASIC][PS][INST][OF]
  • Gwen Morgan, IIDA, LEED AP ID+C, associate senior interior designer, Stantec, Plano, TX
  • Gretchen Diesel, IIDA, LEED AP, senior interior designer, Stantec, Houston, TX
  • Allison Schneider, IIDA, LEED AP ID+C, senior interior designer, Stantec, Austin, TX
[M113]
DESIGN’S ROLE IN THE HEALTHY HOME MOVEMENT
Monday, June 11 • 11:00 AM – 12:00 PM
Homeowners are becoming increasingly interested in creating homes that contribute to the well-being of their families. To do so, they rely on designers and other professionals for advice in navigating the complex maze of product choices and design decisions. This presentation will focus on paint technologies you can specify to help improve the quality of your client’s home, specifically with respect to indoor air quality, odors, mold and mildew and disease-causing bacteria on painted surfaces. Attendees will also learn strategies to incorporate natural elements with biophilic design theory, as well as to confidently recommend third party-certified paints and coatings to clients. [BASIC][GR][HSW][RES]
  • Sue Waldden, director of color marketing, Sherwin-Williams, New York, NY
[M115]
BEYOND GREEN WALLS: HOW ENVIRONMENTS UTILIZING NON-RHYTHMIC SENSORY STIMULATION CAN CREATE BETTER HABITATS FOR HUMANS
Monday, June 11 • 1:00 PM – 2:00 PM
Humans have evolved over thousands of years in environments that constantly change. Be it audio, visual, thermal or olfactory, our natural habitats changed throughout the year and certainly throughout the day. Our seminar will train attendees’ focus on many of our modern day-built environments, which are static and actually have the ability to harm us physically and mentally. Our speakers will illustrate how, through a better understanding of our innate human needs, we can create environments that better supports our innate, hard-wired inclinations to be restored by subtly changing environments. Also, our speakers will provide a scientific basis for the Attention Restoration Theory and provide examples of how this theory can be incorporated into the modern built environment. [INTERMEDIATE][FOD][GR][HSW][OF][PD]
  • David Gerson, ILFI, vice president, Inscape, East Gwillimbury, Ont, CA
  • Bill Browning, ASID, USGBC, preincipal, Terrapin Bright Green, New York, NY
[M116]
THROUGH YOUR PATIENTS’ EYES: DESIGNING A PEDIATRIC SPECIALTY CLINIC
Monday, June 11 • 1:00 PM – 2:00 PM
Participants in this presentation will review how a pediatric system enters a new market to open a specialty clinic to meet the needs of its practitioners, clinicians and families. Attendees will also learn how to involve patient and family advisory members in the design. Our speaker will demonstrate how to do so—through journey mapping the interior of the facility, which in turn, impacts wayfinding, clinical layout and amenities. This case study reveals that family and patients were key to the success of the project. We’ll look to post occupancy evaluations and interviews, in order to understand how the design team and health system used the experience of their families to craft an outpatient specialty clinic. [INTERMEDIATE][HC]
  • Laura Morris, LEED AP BD+C, IIDA, principal and director, Array Architects, Conshohocken, PA
  • Kent Doss, AIA, LEED AP BD+C, principal and vice president, Array Architects, Conshohocken, PA
[M117]
INTERIOR INTEGRATORS 2025: THE FUTURE OF THE DEALER
Monday, June 11 • 1:00 PM – 2:00 PM
In this presentation, we’ll address a pressing issue for the future of the dealer, as well as client expectations in the project delivery system. Innovative designers have the chance to position themselves as both trusted consultant and strategic partner for their clients. Attendees at this seminar will learn how new procurement models work, how the dealer fits into the project team and finally, how dealers can transition from being viewed as a vendor to taking a more active role. Attendees will also hear crucial discussions of client expectations, project team roles and expectations, as well as the ways all team members can leverage dealer expertise. [INTERMEDIATE][DS][PD]
  • David Solomon, founder and managing principal, Solomon Coyle, Alexandria, VA
  • Paul Holland, principal consultant, Solomon Coyle, Alexandria, VA
[M118]
DATA BASED PLACEMAKING
Monday, June 11 • 1:00 PM – 2:00 PM
New workplaces require new ways of planning. This session describes a unique process that uses a combination of cultural assessments and technology-driven space utilization to inform and influence possible workplace scenarios. The presentation includes explanations of valuable tools, metrics and methods for learning, planning and evaluating future workplaces that address pressing issues of utilization, innovation and employee engagement. Furthermore, the session examines how dynamic web-based tools and other software programs can suggest and evaluate workplace metrics and designs (examples include Discovery, SAM and Space Syntax Analysis). [INTERMEDIATE][OF]
  • Margaret Gilchrist Serrato, AIA, ASID, LEED AP, workplace foresight architect, Herman Miller, Atlanta, GA
[M119]
FROM BOOMERS TO GEN Z: DESIGNING FUTURE LEARNING SPACES FOR THE CONNECTED STUDENT
Monday, June 11 • 1:00 PM – 2:00 PM
As the industry undergoes the programmatic transformation in favor of a holistic, multifunctional design philosophy, the lines between academic building types and uses are dissolving. Coming on the heels of Millennials, Gen Z students are expecting a more technologically immersive learning experience. Given these transformations in demographics, buildings and technology, how can designers stay ahead? This presentation explores some reliable possible solutions. We’ll examine the characteristics of these connected students, who are used to instant access to information and expect to be able to learn and work anywhere, anytime, while remaining connected to their social networks and communities. The presenters will discuss the future of educational design, the challenges of creating academic spaces capable of delivering curriculum to multigenerational students and accommodating different learning styles. Upon completion of the presentation, participants will be able to identify the challenges of creating academic spaces capable of delivering curriculum to multigenerational students. [INTERMEDIATE][FOD][FT][INST]
  • Vuk Vujovic, AIA, LEED AP BD+C, WELL AP, vice president, Legat Architects, Chicago, IL
  • Sylvia Kowalk, AIA, LEED ID+C, director of interior design, Legat Architects, Chicago, IL
[M120]
COLOR: THE MEETING OF LIGHT AND SUBSTANCE
Monday, June 11 • 1:00 PM – 2:00 PM
While color is a frequently used term, in the design process it takes on many shades of meaning. In this interactive workshop, we’ll investigate the scientific bases for color and how these findings underpin the challenges of new LED lighting. Our speaker will detail how, to use one scientific example: it is not a red apple, it is light that makes an apple red. Our common understanding of an object’s color is rooted in its appearance under daylight or conventional light bulbs. But new efficient light sources, specifically LED sources, illuminate most spaces we occupy today. While scientists have strived to make these new LED sources look like traditional ones, the underlying spectral characteristics are quite different, often resulting in disappointment. Our workshop will offer attendees demonstrations that will illustrate these phenomena and the importance of considering the qualities of light and new color metrics when designing spaces, materials and lighting. [INTERMEDIATE][HOSP][LT]
  • Dan Weinreber, IALD, LC, partner, KGM Architectural Lighting, El Segundo, CA
[M122]
MANY LENSES, ONE GOAL: INTEGRATING SUSTAINABILITY, WELLNESS AND RESILIENCE
Monday, June 11 • 2:30 PM – 3:30 PM
Navigating the ever-increasing list of third party certifications can be daunting. Looking for design to have the greatest positive impact on health, designers need to understand how sustainability, wellness, resilience, and equity overlap and complement each other with respect to occupant and environmental health. Stemming from the concept that planetary health is directly connected to human health, this session explores the synergies in certification programs, and in particular, how elements of each can be incorporated into projects of all scales to improve occupant and community health. Features of key third-party programs will be used as examples. Also, attendees will understand the risks associated with climate change and resilience and how they influence occupant health and well-being. [INTERMEDIATE][GR][OF]
  • Jon Penndorf, FAIA, LEED AP BD+C, Fitwel, RELi AP, senior associate, Perkins+Will, Washington, DC
[M123]
CREATING TRANSFORMATIONAL PLACES WITH GENERATIVE SPACE DESIGN
Monday, June 11 • 2:30 PM – 3:30 PM
For those responsible for organizational performance—boards, presidents and CEOs—the design challenge is clear. The proper design of the environment can make a crucial contribution to measurably enabling, encouraging and supporting enhanced outcomes. Specifically, generative space design can both enable and sustain improvements to the space and the bottom line. This presentation provides a brief introduction to a design practice innovation that was specifically developed to transform outcomes – in the lives of individuals, in organizational effectiveness, and in overall community wellbeing. Attendees will gain new understandings that will underpin foundational, key skills which can be put into immediate practice. Attendees will emerge equipped new understandings of familiar terms, such as environment, design, measurement, improvement and learning, which, in turn, will enable them to immediately improve their own performance effectiveness, whether they are responsible for organizational performance or the professional practice of design. [INTERMEDIATE][FOD][HC][PD]
  • Wayne Ruga, FAIA, FIIDA, Hon. FASID, founder and president, The Caritas Project, Deerfield Beach, FL
[M124]
HIGH PERFORMANCE: LEADING THE DEALER SALES ORGANIZATION
Monday, June 11 • 2:30 PM – 3:30 PM
Regardless of an improving economy, the environment for dealers has grown more competitive. Customers have shifted how and when they buy. Influencers are ever-present, dictating terms of engagement. Complexity is ramping up at a frenetic pace. Achieving incremental gains in revenue and profit means aggressively taking market share from the competition. The significant difference between average and high-performing sales teams derives from high-performing sales leadership and sales management. In this session, we explore the critical aspects of leading sales teams and how to know when leadership is lacking in your organization. [BASIC][DS]
  • Paul Holland, principal, Solomon Coyle, Alexandria, VA
[M125]
MID-CENTURY MODERN BUILDING PERFORMANCE AND IMPROVEMENT STRATEGIES
Monday, June 11 • 2:30 PM – 3:30 PM
Mid-century modernism (MCM) streamlined the built environment to allow for an improved quality of life. While some MCM buildings are celebrated as unique designs, many are branded as dated-looking, energy hogs. In this session, whole-building energy strategies, ones with copious data on MCM buildings, will be evaluated, along with a parametric energy model of an MCM commercial office building. We’ll use this case study to evaluate various building performance improvement strategies, concentrating on its impact on payback period, occupant comfort and aesthetics. Participants will also come to understand the specific design challenges and opportunities in the adaptive reuse of mid-century modern buildings, as well as when additional building analytical tools are recommended for building science best practices. [INTERMEDIATE][FC/R][FM]
  • Rachel Michelin, LEED AP BD+C, senior associate, Thornton Tomasetti, Chicago, IL
[M126]
FIT ENVIRONMENTS: ENVISIONING EVERYDAY SPACES FOR BODIES IN MOTION
Monday, June 11 • 2:30 PM – 3:30 PM
Fit environments encourage, integrate and empower physical mobility and cognitive agility by re-thinking and challenging the design of environments for optimal human health and performance. In this sedentary culture, our bodies have defaulted to a minimal state of physicality and meaningful engagement with the environment—especially in work settings. In this seminar, we’ll encourage an emphasis on design that puts humans first by challenging the design of physical space and the space between buildings. We’ll take this approach in order to support how we can thrive together, transform how we work, navigate and experience the built environment, all the while increasing creativity, cognitive ability, health, wellness and productivity. [BASIC][HSW][INST]
  • Casey Cline, ASLA, LEED AP, landscape architectural designer, Little Diversified Architectural Consulting, Charlotte, NC
  • Jim Thompson, AIA, LEED AP, partner and director of design, Little Diversfied Architectural Consulting, Charlotte, NC
[M127]
WINNING BACK THE AIRBNB GENERATION: IS INTERIOR DESIGN THE SECRET WEAPON?
Monday, June 11 • 2:30 PM – 3:30 PM
For many years, the hotel industry drove hospitality trends. Now, with the advent of Airbnb and similar platforms, guests have flipped the script. People are more selective than ever with how they spend their hospitality dollars, and recent studies show millennials spend more than boomers on travel. This presentation will dive into this phenomenon and explain why it’s essential for hotel owners to rethink design. As the old hotel standards fall by the wayside, a new paradigm for success is emerging. Our speaker will outline this formula for success, stressing creative, experience-driven and highly customized design that keeps guests writing the script. [INTERMEDIATE][HOSP]
  • Valli Wiggins, LEED AP ID+C, NCIDQ, hospitality design leader, Gresham, Smith and Partners, Nashville, TN
[M128]
A QUIVER OF STRATEGY TOOLS
Monday, June 11 • 4:00 PM – 5:00 PM
Only one in four U.S. workers considers their workplaces – across industries and sectors – to be optimal. Establishing a clear design strategy (instead of basis of design) is critical to the success of any project, but unfortunately designers can be ill-equipped to listen, discover and synthesize their clients vision. In this seminar, we’ll demonstrate how designers can fully load their quivers. Specifically, we’ll review tools used in SMART Workshops. These tools are crafted to rapidly surface, evaluate and implement initiatives, leading to effective results. [FOD][OF][PD]
  • Dean Strombom, AIA, principal, Gensler, Houston, TX
  • Sven Govaars, MCR, SLCR, principal, Steelcase, ARC, San Francisco, CA
[M130]
FIVE TRENDS INFLUENCING THE NEXT 10 YEARS OF HEALTHCARE FACILITY DESIGN
Monday, June 11 • 4:00 PM – 5:00 PM
From demographics to technology to politics, healthcare facility design is evolving. While hospitals aren’t going away, how they are being used is changing. In our seminar, we’ll address how retail clinics, mHealth and home healthcare are making us rethink how and where we get our care. That said, what about the patients themselves? Boomers, Millennials, and Gen-Xers all have different needs and wants. While no one really knows what the future holds, we’ll investigate the biggest trends currently making an impact on the design of healthcare facilities in hopes that they may provide some clues. [INTERMEDIATE][FOD][HC]
  • Sara Marberry, EDAC, writer, blogger, consultant, Sara Marberry LLC, Evanston, IL
[M131]
MIND, MATERIAL, MANKIND
Monday, June 11 • 4:00 PM – 5:00 PM
The objective of this seminar only seems simple: to help designers and architects improve the environmental impact on the people who inhabit stores, the owners, the staff and the customers. In this seminar, we’ll discuss successful designs that address the needs and wishes of all inhabitants of retail environments. We’ll discuss color and lighting, indoor air quality, acoustics, biophilia and look and feel. Too often the retailer considers primarily his merchandise; the designer considers how to make a visual impact. People involved in retail matter more now that before, because of the advent of internet shopping. [BASIC][GR][RET]
  • Ruth Mellergaard, FIIDA, principal, GRID/3 International, Inc., New York, NY
[M132]
CASE STUDY—AN INVESTIGATION INTO FLOORING INDENTATION ISSUES AND LESSONS LEARNED
Monday, June 11 • 4:00 PM – 5:00 PM
When a design field grows, it’s often helpful to investigate how it does so with a penetrating case study. In this seminar, we’ll do just that. After an independent testing agency reported no significant findings as to why only one area of a large healthcare facility was experiencing severe floor indentations when no other areas were, the design team turned to the flooring and furniture industries for help. In this presentation, the design team will share what they learned to be concerns of manufacturers providing subfloor material, flooring and furniture, as well as what to be aware of to minimize risk to owners. [INTERMEDIATE][FC/R][HC]
  • Emily Haynes, designer, Gresham, Smith and Partners, Jacksonville, FL
  • Sean DeVore, sales manager, Mannington Commercial, Fort White, FL
  • Stan Schneider, director of healthcare, Wieland, Grabill, IN
[M133]
AN ARCHITECTURAL FIRM TAKES THE PLUNGE—SCIENTIFIC RESEARCH INTO BUSINESS PRACTICE
Monday, June 11 • 4:00 PM – 5:00 PM
Our architectural clientele are expecting—no, demanding—more proof before they engage in innovative designs. Research expectations are not simple because they are rigorously scientific. In our seminar, we’ll address how to meet this complex array of demands. We’ll answer such relevant question as how might architectural firms incorporate it into practice?; and what are the perceived benefits? We’ll also look at how we might best use the knowledge generated to inform design solutions, generating more intentional ones for our users. Our ultimate goals is to make measurable differences, as we investigate how one firm invested in scientific research, the work it took to generate a strategy at the corporate and individual sector levels and the firm successfully implemented it. Because of the complexity of the issues, attendees will gather in small groups, in order to list potential ROI benefits, and then share them with the whole group. [ADVANCED][INST][PD]
  • Lennie Scott-Webber, AIA, owner and principal, INSyNC Education Research + Design, Fort Myers, FL
  • Jim French, AIA, global sector leader, DLR Group, Overland Park, KS

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reschmolze

www.robertschmolze.com I am a Los Angeles-based marketing director specializing in brand identity, logo design, brochures, websites, marketing campaigns, print and online advertising. I have worked for the last 15 years in the graphic arts industry on diverse projects ranging from custom web design to social media strategies to product catalogs. I am an experienced brand consultant with an emphasis on building an effective, memorable company identity and leveraging the power of print and web resources to communicate your message worldwide.

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