2019 Topics of discussion

INTUITIVE TECH What challenges lie ahead for designers in integrating the digital and the physical? FULL CIRCLE Can we design spaces that are environmentally and socially sustainable? THE CO-ECONOMY Is it possible to foster real collaboration at work, on the road, and at home? CLUB ME How can we create ultimate personalisation without losing sight … Continue reading 2019 Topics of discussion

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2019 Trends from Future Laboratory

Our Foresight researchers have identified five key trends for each sector. Here’s a snapshot of what you will discover in the Future Forecast 2019 report: : Beauty Two competing beauty narratives will thrive in 2019 – one concerning self-care and the other about the search for perfection. We look at how this year’s Cosmetic Crusaders are now … Continue reading 2019 Trends from Future Laboratory

Ideas for calling follow after email send

The Power Hour How to get the most out of your email marketing You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened and clicked the email. While the average B2B marketer might consider this campaign completed, we know a great email marketer will take one more … Continue reading Ideas for calling follow after email send

4 reasons to accept & embrace unsubscribes

eMail Unsubscribes: Is it all bad?   Four reasons to accept — and even embrace — unsubscribes. There’s an age-old fear of unsubscribes in the email marketing world. Marketers dread a decrease in list size, and some take it personally when a reader loses interest. But the question is: Are unsubscribes really a bad thing? … Continue reading 4 reasons to accept & embrace unsubscribes

20 Questions to Ask in Persona Interviews

Finance Manager Margie. IT Ian. Landscaper Larry. Do you know who your business's buyer personas are? And exactly how much do you know about them? Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're … Continue reading 20 Questions to Ask in Persona Interviews

Publications at LIGHTFAIR International

Publications at LFI 2018 The following publications will be distributed at LIGHTFAIR International 2018: ARC ARCHITECT MAGAZINE ARCHITECTURAL PRODUCTS MAGAZINE ARCHITECTURAL RECORD ARCHITECTURAL SSL MAGAZINE AZURE MAGAZINE BUILDING DESIGN + CONSTRUCTION BUILDING OPERATING MANAGEMENT BUILDINGS COMMERCIAL ARCHITECTURE COMMERCIAL CONSTRUCTION & RENOVATION COMPOLUX DISTRIBUTED ENERGY EC&M MAGAZINE ELECTRICAL BUSINESS ELECTRICAL NEWS ELECTRICAL PRODUCTS & SOLUTIONS ELECTRICAL SOLUTIONS … Continue reading Publications at LIGHTFAIR International

Email Stats Roundup

Email trends like interactivity, gamification, use of dynamic data, typography, hyper-personalization, smart segmentation, etc. are some of the most prominent ones to look forward to in 2018. Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. Welcome emails are incredibly effective: on average, 320% more revenue is attributed … Continue reading Email Stats Roundup