Summer is the time for marketing and creative teams in retail to start prepping for the holiday season For most people, the summer months recall laying out on the beach, family vacations, or kids running through the sprinkler in the grass, eating pop-ups. But if you work in retail, it’s time to start thinking about … Continue reading CHRISTMAS IN JULY


Ideas for calling follow after email send

The Power Hour How to get the most out of your email marketing You’ve built a healthy email list, you’ve sent valuable content to your subscribers, and your readers have opened and clicked the email. While the average B2B marketer might consider this campaign completed, we know a great email marketer will take one more … Continue reading Ideas for calling follow after email send

4 reasons to accept & embrace unsubscribes

eMail Unsubscribes: Is it all bad?   Four reasons to accept — and even embrace — unsubscribes. There’s an age-old fear of unsubscribes in the email marketing world. Marketers dread a decrease in list size, and some take it personally when a reader loses interest. But the question is: Are unsubscribes really a bad thing? … Continue reading 4 reasons to accept & embrace unsubscribes

Email Stats Roundup

Email trends like interactivity, gamification, use of dynamic data, typography, hyper-personalization, smart segmentation, etc. are some of the most prominent ones to look forward to in 2018. Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. Welcome emails are incredibly effective: on average, 320% more revenue is attributed … Continue reading Email Stats Roundup

Why taking pictures at any business event is important

A Picture is worth a Million dollars and a Thousand words. You are throwing away money if you don't take at least one photo of the event you attend for your company. . Photos are just as important to your brand image and your storytelling as anything else you use in your materials. Most companies … Continue reading Why taking pictures at any business event is important