Mars Case Study for Open Architecture

  PROJECT DETAILS PROJECT NAMEMars CaseLOCATION Beijing , ChinaARCHITECTOPEN ArchitectureCLIENT/OWNER2018 House Vision ChinaPROJECT TYPES Prototype , Single FamilyPROJECT SCOPENew ConstructionSIZE130 sq. feetSHARED BY Katie Gerfen , Hanley WoodPROJECT STATUSConcept Proposal By Katie Gerfen When asked to envision how we should live in the future, it can seem glib for an architecture firm facing the realities of climate change to … Continue reading Mars Case Study for Open Architecture

Advertisements

20 Questions to Ask in Persona Interviews

Finance Manager Margie. IT Ian. Landscaper Larry. Do you know who your business's buyer personas are? And exactly how much do you know about them? Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're … Continue reading 20 Questions to Ask in Persona Interviews