CHRISTMAS IN JULY

Summer is the time for marketing and creative teams in retail to start prepping for the holiday season For most people, the summer months recall laying out on the beach, family vacations, or kids running through the sprinkler in the grass, eating pop-ups. But if you work in retail, it’s time to start thinking about … Continue reading CHRISTMAS IN JULY

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20 Questions to Ask in Persona Interviews

Finance Manager Margie. IT Ian. Landscaper Larry. Do you know who your business's buyer personas are? And exactly how much do you know about them? Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're … Continue reading 20 Questions to Ask in Persona Interviews

Email Stats Roundup

Email trends like interactivity, gamification, use of dynamic data, typography, hyper-personalization, smart segmentation, etc. are some of the most prominent ones to look forward to in 2018. Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. Welcome emails are incredibly effective: on average, 320% more revenue is attributed … Continue reading Email Stats Roundup

Creative Exercise 1

Repost from Fast Company Welcome to Creativity Unlocked, a unique partnership between Fast Company and Microsoft. We’re conducting short exercises throughout the project that are designed to help you be your best at work—to be more productive, creative and level-headed despite the increasing demands and changes we’re all facing on the job. You’ll receive one … Continue reading Creative Exercise 1