Mars Case Study for Open Architecture

  PROJECT DETAILS PROJECT NAMEMars CaseLOCATION Beijing , ChinaARCHITECTOPEN ArchitectureCLIENT/OWNER2018 House Vision ChinaPROJECT TYPES Prototype , Single FamilyPROJECT SCOPENew ConstructionSIZE130 sq. feetSHARED BY Katie Gerfen , Hanley WoodPROJECT STATUSConcept Proposal By Katie Gerfen When asked to envision how we should live in the future, it can seem glib for an architecture firm facing the realities of climate change to … Continue reading Mars Case Study for Open Architecture

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20 Questions to Ask in Persona Interviews

Finance Manager Margie. IT Ian. Landscaper Larry. Do you know who your business's buyer personas are? And exactly how much do you know about them? Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're … Continue reading 20 Questions to Ask in Persona Interviews

Social Selling in 2017: Organizational Change Management Becomes a Priority

READ HERE As Hank Nothhaft, Jr. our CEO, outlines in his 2017 predictions, social selling will shift from a hobby to a strategic imperative. To cross that chasm, companies will need to put several key elements in place so that they can build transformative, successful social selling programs. In 2016, there has been recognition of the importance … Continue reading Social Selling in 2017: Organizational Change Management Becomes a Priority